By the early 1980s the Japanese had pretty much conquered the entry and mid-range markets but were still having trouble in the high end , where traditionalists still held sway. The racers still preferred Camapagnolo Nuovo/Super Record on Reynolds and Columbus frames built by Europeans. Dura-Ace or Superbe on Ishiwata or Tange frames built by Japanese craftsmen were a hard sell. In the early 1980s many of the Japanese and US marketing brands attempted to increase their high end appeal by specing Campagnolo (Fuji, Miyata, Nishiki). When that didn't work, some shifted to having their high frames built using Reynolds and Columbus (KHS, Lotus, Nishiki). However, even that met with limited success and some of the USA marketing brands eventually shifted to Italy for the high end models (Centurion, Lotus, Nishiki and Lawee with Bertoni). Respect for high end Japanese bicycles finally made a major leap in the mid-1980s with the introduction of Tange Prestige and Shimano New Dura-Ace with SIS.