I don't see the shock value. Campagnolo is design, a knowledge-base ("the Knowledge") and a standard of quality, as well as a cache of precision Italian craftsmen. They were compromising as soon as they started selling lower-priced gruppi, which started with, well, maintaining the Gran Sport after the Record was introduced. But for most of these products quality and durability were not sacrificed (we all know about the exceptions, no need to pile on, dudes!). In many industries the craftsmanship has been mechanized and not diminished - why not Campy?

Rumors in Techieland are that Apple intends to build a car. Are they planning to build Apple Car Assembly line (imagine a little bomb icon when a part is not installed right!)? No, they are negotiating with auto makers (who have factories and know how to run them) and assemblers (ditto) all over the world asking, will you build my car for me? We can pay you well! They are hiring a fab, like they did for iPhones! Why not Campagnolo?

China is just the current move in industry, world-wide.

The great seams on car bodies today are not just the result of designers and systems engineers enforcing that the panels shall be fit right - there are also better machines for placing the panels precisely and ensuring stability as the body is welded into one solid piece of car steel. Better craftsmanship AND better quality AND better performance AND far lower cost for what you get.