It means quite a lot, because why would you buy a bike that has "idiot company for morons" stamped on it if you don't have to?

BLB is a brand that is thought of very negatively by people from it's native country, because they've done a lot of embarrassing stupid things, sawing through someone's very expensive cranks was just one infamous example. Their dorkiness is compounded by the way they try and make themselves be a luxury brand; it's like if someone bragged about owning a State.

To be honest, I'm a bit amused by them being put forward by yanks as an example of a good brand. It's like if you visited another country and the people there thought McDonalds was a five star restaurant.