+1

I don't really expect to change anyone's mind who is certain they're about to die and only bright lights can save them.

That said, I was on a ride some years ago and caught up to one of these people on an overcast, foggy, about to start raining day. I saw the neon jacket first. I was within about 15 yards when I noticed the Planet Bike Superflash (about the brightest flasher available back then). When we met at a rest stop, I counted 7 of those things on his bike! And yet, what caught my eye first was the jacket.