I ride in the rain, ride in the cold, hit up gravel, climb/descend mountains and so forth. I've gone through two rims in about 2.5 years of cycling. One was $30 to replace and one was $90. Part of the many reasons I don't imagine I'll ever go back to rim brakes on new production bicycle purchases.

For pro-cyclists this is probably the best take I've seen re:discs in the peloton: California Streaming - Do U even Marx, bro?: The disc brake debate as labor issue