Amateur athletes embellishing their accomplishments
I can't believe it. What is the world coming to? Every club has "that guy" who is a legend in his own mind. Ignore it, there will always be more horses' arses than horses. You and everyone else on the ride know what really happened. It was a club ride, no yellow jerseys, world records or big endorsement deals on the line, just some putz who had to re-inflate his gonads by lying about the results.
Or as others have suggested, it might have just been a technological glitch. BION the great god STRAVA is not omnipotent.
Ever heard of the phrase 'if it's not on Strava it didn't happen'? There is a reason for that.
Yep, a clever marketing department
