I purchased from a bike shop in a big city and its a real pain to get to for adjustments. Lesson learned - buy from the closest or nearly closest bike shop to home - any buy the brand that they carry.
So as it happens I tried to refit the front derailleur and noticed that the mounting is cracked/broken (riveted type), which might have explained some issues I had with that. So headed to store today to get that replaced and will let them have another go at proper adjustment.
Thanks