The faces right? That must be an ad, the straps match her shirt perfectly, and those Eric Estrada Chips glasses are pretty hip. The other one, with all the holes in his character/soul, well it really doesn't apply to just wearing a helmet that isn't hot , but hey.
I don't really get those Bern style ones with no air flow. Sure maybe on a ski slope at -15c with a strong wind, but biking? In a bike store last week I saw an older couple trying one of these ones on, but at least the saleslady was good and said that it would be too hot.
Aura, sure I get it, fashion and consumerism is a huge part of our lives, including cycling, I'm just happy that there are comfortable affordable helmets for me and my family to wear, cuz I'll take any structure on my head that is purposely designed to crumple in an impact and reduce and slow down the forces going to my head.
Touch wood.