I accept that idea but on the other hand, I have had some very crappy road coffee in my day. Almost all my adult life I have driven between Vancouver and Calgary/Edmonton with some runs out east. Before SB or TH there was crappy gas station coffee or cafe coffee (where you usually had to buy something to eat) or donut shops, which were usually off the main roadways and took too long to locate when driving distances. I drank stuff that tasted worse than deisel. It really sucked to stop, buy a coffee, and throw it out down the road because it was completely undrinkable or worse drink it because you need the caffeine fix, and that used to happen a lot.

Then SB hit the scene internationally and they changed the coffee landscape. All the local, good quality coffee shops, even the mom and pops, owe their existence to SB making coffee a "thing" worth producing for its own sake rather than an after thought. They upped the game and created a reality where others could make a living selling coffee. I became sooooooooooo thankful that, when driving, I could see a SB or TH sign and know I would get a decent cup of coffee.. every time. I actually schedule my stops around those places.

Even McD's, which I don't eat because I'm a vegetarian and even the darned fries are boiled in beef oil, was a god send when we had small kids. I have spent many a rainy winter hour sitting in one with friends, talking over coffee while our kids played in the play zone - free! In the summer it was getting TH coffee's and taking them to the park playground.

Bike riding is a little different in that I can take the time to explore hole in the wall places but I still wouldn't boycott chains because of it. The only chain I ever boycotted was Roots Canada because they sued a small prairie newspaper/ newsletter that described backroad locales called Routes for name infringement. They are a huge company now and I don't think I affected their bottom line but I still refuse to buy any of their stuff.