Originally Posted by
nordicsea
Do you have any more information on how they marketed their brand?
They do sound like some smart people
The most important marketing in my book:
The PDM team
Sean Kelly, Lemond, Pedersen, Alcala, Bishop, Rooks, Delgado, etc
PDM - Concorde
PDM - GIN MG - Ultima - Concorde
PDM - Ultima - Concorde
PDM - Ultima - Concorde
http://www.cycloretro.com/#!sean-kel...4iq/image_1uj5
https://sicycle.wordpress.com/2016/0...last-25-years/
Famous riders are good marketing. One thing to take into account - though - maketing is one thing - what they actually rode and who built their frames might be a totally other thing than what the decals say.