Originally Posted by
pdlamb
I figure any made-up word or amalgamation of letters can be pronounced any way I want to.
If I buy a pair of Trek Mad Ones, does that mean I now have a Mad Two?
Ess-Ram is easier for this 'murikan to say than anything else. If they object, I might start pronouncing it "Shimano."
You should leave the "figurin'" to someone else:
Climbing the Col de la Madone | CyclingTips