I think the most interesting part is that all of the gear isn't the same. Mavic, Campagnolo, FFWD, wheels. This probably means that there isn't a sponsorship deal in place. If there were, then the team would only be allowed to ride the sponsors wheels in training and races...or at least not have stickers advertising a competing brand.
For example: If they had a deal with Campagnolo, they probably would remove these Mavic stickers from the wheels (easily removable as the stickers are above the clear coat):
