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jimmuller It most certainly is - outside of what I've seen in movies that happened to be set in Boston, I have no idea what the weather is like there, but I guess I can safely say that Jeddah's "winters" are about as cool as Boston's summers.
And that sign on the bridge is promoting an app through which you can check the veracity of energy efficiency labels on automobiles and home appliances before you buy, and report any possible or suspected fraud to the Ministry of Commerce and Investment. It literally says, [top line] "before you buy, #verify; [bottom line] through the Taakad [Verify/Check] and Reporting Commercial Fraud app." Sort of like the Better Business Bureau.