Performance branding carries negative connotations.
I have a Biemzetta built Palo Alto (another mostly catalog shop, but without the negative connotations) and I've seen a BMZ built Performance Sports Tourer...they're excellent bikes, very well made and very nicely detailed. Likely a lot nicer than some of the Italians many here give credence to.
I'd buy/build that bike in a heart beat, and were it local, I'd already be en route. Great price for what's likely a heck of a nice frame.