Bike brand names are practically meaningless for anything sold under about $700 - $800. If you do a quick google search you'll discover that something like 80% - 90% of all bikes are made by a handful of companies in Taiwan & China. Bike frames & parts are mass produced by robots. If you're shopping for something new & inexpensive you need to pay attention to frame construction, wheel types, components, basic features and, (most importantly) who did the final assembly. The word "Schwinn" on it doesn't count for anything IMHO.