Not for everyone. There is one bike shop where I live. He has a nice selection of 2014 and 2015 bikes for not much of a discount in maybe 3 models and 1 size per model. I was just checking them out last night. 2014 Giant Defy 1 in large (I would be interested in Defy 1 in probably medium if not small), a 2015 Giant Defy 5 in medium, and another Giant Defy I didn't look at the tag, but I think it was one of the carbon models. That was the extent of his road bikes.

Everyone says shop the shop and pick the bike the shop you like has. There's only one shop. All else is in another city and a huge hassle then to have any work done on the bike.