It's very festive.
Regardless what you think of helmet laws or bike shares or this helmet, it should be obvious to anyone that a helmet law sabotages bike share use. Adding something more to buy wouldn't seem like an obvious fix.
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Genesis 49:16-17
"Well, well!" said Holmes, impatiently. "A good cyclist does not need a high road. The moor is intersected with paths and the moon is at the full."