Originally Posted by
79pmooney
I completely don't get offering a rain jacket in just black. Basic marketing. Return customers. Those jackets are worn almost exclusively in poor weather conditions where the lighting is usually also poor. Every customer who gets bumped off by that car that didn't see him isn't spending any more money on Gore products not is he extolling their worth.
(And basic race training tenant: any crash that can be prevent must be. They cut into training hours and quality.)
Ben
It's hard to know the exact reasons why companies do things. Whenever color choices for something strike me as both limited and surprising, I always wonder if it might be a function of the materials.
We tend to take color for granted, but some materials can only be produced in a limited range of colors.