Interesting that you mention that. IMO, I think lots of active/sportswear companies end up going that route. Obviously it's money driven, and by the fact that NON-active people like to "look the part" and dress like those of us who are active. Consequently I don't always look first to the usual name brands for this type of gear. Over the years I've found some of the best clothing for certain activities is clothing that isn't necessarily meant for that activity. And in those cases it's usually considerably less expensive.

Dan