The OP hasn't been here in over a month. One of the many "one post wonders" on this forum. Looks like he is long gone.

I dunno, but my hub motor costs $79, vs about $500 for a BBS02. That qualifies as "much more money" (although I would by a BBS02 over the kit above...)

Nice article. a bit thick on the hyperbole though: "Suddenly I had my own domestique, a 26-volt brute that seemed to grab the saddle and shove me onward " LOL. Riding the 250 watt 60 lb bike in that article isn't going to be faster than me pedaling a traditional bike...

Its not cheating though, unless you are having a contest.
Sometimes people tell me I am cheating riding to work on an ebike (I burn about 600 calories). Given that 500 people in the building drive a car to work and I burn 500 calories on an electric bike (one way), I laugh at the "cheating" concept.