if you've been reading the forums, no doubt you'd read the posts about the nashbar formula/hub wheelsets. add that to their 99cent shipping and you've got a good deal if you're primarily concerned about saving money. however, i'd much rather have someone knowledgeable about fg build my wheels by hand though. if this is your first fixie, i'd recommend buying something off the shelf and riding the heck out of it. after a year or so (if you still like riding fixed) then build your dream bike and bling it out. plus, you'll still have your first bike as a beater.