MTSeymours comments are great. This is exactly the type of constructive criticism that we need to improve the product. We are already addressing the mounting issue and will make an announcement soon. It will be very appealing and ease almost everyone's concerns.
Ergonomics is also a valid concern. But, the prototype is just one example. We have also developed a unique Road remote that is very ergonomic and allows access to the buttons while maintaining a firm grip on the hood or the bar. We are working on several different styles of remote. Because it's just a push button, we aren't restricted by mechanical issues. We have the freedom to make almost any style of ergonomics we want. Already I've got customers that want to design and 3D print their own custom remote brackets. We have quite by accident realized this style of remote is invaluable to people with disability or amputees. Its the perfect solution for handcycles for example.
We are working on shifting speed, it will be much faster before going to production. Unfortunately, that video does not demonstrate the front shifting very well. We have other videos with XShifter installed on a SRAM Red system, and it performs amazing. Shifting is actually faster going to small gears because it uses the return spring to its advantage. Yes, if the derailleur gets clogged with dirt or mud, it will be a problem, so this product might not be for everyone. If you're riding in super rough conditions where the bike is getting caked with mud, then maybe you shouldn't be using electronics.
No one product fits everyone. This is just another option. We have launched on Kickstarter, and reached our funding goal in only 2 days, so must be doing something right.
