I'll be interested to hear what other say too. My LBS has the 2015-16 FX 7.2 at $449, but I've seen other online retailers also offering it for $390. You don't say so, but I suspect the one you're looking at is the 2015-16 model too. The 2017 models are now apparently available. As I compare the 2017 model to the previous one, it looks like they downgraded the front derailleur to a Shimano Tourney (compared to a Shimano Altus), but the main difference is a new stem that is "Blendr compatible."

I was looking at a FX 7.0, but I think the 7.2 is a worthy upgrade: Altus instead of Tourney front and rear derailleurs; 8x 11-32T cassette instead of a 7x 14-34T; puncture-proof tires.