Pretty much every component on the Devinci is at least a notch or two higher than on the other bike. It's not that close a comparison.
And the names are better-known than you might think. Maybe not by the general public, but among cyclists. Devinci makes some nice bikes. Miele used to be a well-regarded independent Canadian builder in the 1980s and '90s. They sold their own bikes and they built Peugeots for the Canadian market. The Miele name is now owned by Procycle, who also owns the Rocky Mountain brand.