John_V 

It's not that I think Treks are bad bikes because they're not, but I would never buy one. They're everywhere and they all look alike.

Two weeks ago, I did a cross state ride where our bikes were transported to the east coast in a moving van. As they unloaded the bikes, they would call out the bike brand and color. When they called out any of the Treks, at least 5 to 10 people would come over to see if it was theirs. Out of 62 bikes, mine was the only Colnago. Also, if a Trek is stolen, the chances of you getting back your blue and white Trek (or any other color combination) is going to be pretty darn close to zero if you live in a large enough city. It's going to be nearly impossible to find your blue and white Trek among the hundreds of blue and white Treks that are out there.