Both Bike Friday and Brompton have done a good job of building a community of loyalists.

Even though Dahon has sold many more bikes worldwide they have not built a community.

The company Story of Being Built in Downtown London to Help solve London Traffic.

The BF Company Story of Custom Made for you Right here in Oregon.
Selling Direct has also been a key to success for BF. No distributor margin and no bike shop margin has allowed them to be profitable in a fairly small scale manufacturing.