I was looking at the Dura Ace wheels due to the light weight. They have a very low spoke count but appear to be durable for even some heavier riders. I was initially wanting to keep it between 1,400-1,500 grams. I then discounted the DA wheels since they are pretty narrow but more importantly, I really cannot easily convert them to tubeless. I have a QR frame too.

Anyway, I'll talk to the builder again. I don't care much about looks though I like my wheels with black spokes and if using CKs, I'd get green or blue hubs maybe, since I have the option. I care more about weight and reliability. I don't want to have a wheel buckle on me but then again, no Dura Ace I know of ever has so maybe I'm good there. People also say DAs feels stiff enough even with 16/20 spokes. I'm using that as my basic comparison set because it is so popular, light, and has a good reputation. It is not my first choice though, due to the reason mentioned.

I may end up not worrying about weight and go with 24x28 but all my bikes are basically that setup and I wanted something a bit lighter so I could build this bike up a bit lighter overall too....without going too fragile.