Originally Posted by WhyFi

I have a Sierra Trading Post local to me - I keep an eye on their Smartwool, IceBreaker, Ibex, etc inventory. There's usually something available in the $30-$50 range in a LS shirt, which is pretty good for a nice merino garment. Also, when I signed up for their email list, they immediately sent me a coupon for an additional 20% off purchases over $75 total (good for 3 transactions within a couple weeks of the email being received, IIRC). Between shirts, socks, hat, "flexi chute," etc, I think that I've spent close to $300 on merino wool in the last two months.