I think it's useful to understand that the bikes LL Bean sells on -line are destined for entry level, casual cyclists. Not the typical enthusiasts we see here on this forum. They are not in the same category as what REI sells on-line.

The additional bikes LL Bean sells in the Freeport Maine store are more enthusiast oriented and there are bikes available in that store that are not sold on-line. As well, the "other-then-Freeport" retail stores, due to the market orientation of the company, represent the on-line products, not the flagship Freeport store, in terms of bikes available (if they have them at all).

Bottom line is LL Bean sells bikes as a product to round out the product line, not as a primary part of their business. With REI, bikes and accessories are a major part of the product line.