LOL, yeah, they should really stop that nonsense. It makes them look shady by saying such things. "Compare at $1199.."- yeah, you can compare....just don't expect the same thing as what you're comparing to... (I'd bet if they'd stop that nonsense, their sales would actually increase, because they're probably scaring off a lot of potential customers with such marketing. I know I was very hesitant to buy from Bikesdirect the first time i bought one of their bikes, when I saw that stuff... "SALE!!!!"Yeah, it's always "on sale".... )