Cube is based in Germany I think. About the same quality and style as the other guys. Giant, Spez, One thing they have done different is put a chain guard on derailler tour bikes. All these brands actually have a store in Chengdu. Cube has poor sales outside Europe I believe, they seem pricey. TREK bikes sell plenty, but I saw none I would buy here. I love IGH bikes myself and a SA drum brake in the front.