Well technically, he wasn't pre-selling anything. The concept behind crowdfunding on kickstarter is about backing an idea or a concept because you believe that they can deliver something new to the world. And by backing them, you will get a reward once they achieve it. Unfortunately, not all KS or indiegogo campaigns are successful. Neither are all ventures or start-ups.

I truly do hope that he can somehow pull a rabbit out of his hat and make this happen. There are a lot of people counting on this. Peter, if you're reading this, I wish you all the best.