I can't wait to get mine! Seriously, I wish I could walk out of the store with it today. $699 for a fully featured mutlisport watch with maps, sapphire glass, and an integrated HRM is pretty competitive these days. The new Suunto is the same price with half the features and no HRM. Polar's best watch is only $450 but it's several years old, black and white, can't track swimming, etc.

I'm wondering how useful the maps will be in practice without a touch screen. But I'm also pretty leery of a touch screen watch.