Mash's take on the columbus dove is actually what got them in the door with Cinelli and their long term relationship which ended recently.

I read somewhere MASH had sent an item, a shirt I believe, with that printed to Antonio Columbo, the owner of Cinelli/ Columbus, who at first had an instinctive reaction to contact his legal team but then contacted MASH amiably which went on to be the collaborative relationship we see today.