Car Branded bikes
Anytime you see Jeep, Honda (except the new DH bike which the average Joe can't buy yet), or Hummer RUN AWAY
Above is from the Mountain Biking forum FAQ page on advice for buying a bike. I'd think it holds true for road as well. That indicator really makes me suspicious--it reminds me of something you'd see on an infomercial. I have a feeling it's designed with the non-cyclist suburbanite in mind who wants to fit in with the crowd down at Starbucks or have a bike because his neighbors/business partners all have road bikes. It'll even match the car. The price, based on the specs, though I'd like to see who makes the frame before I make a final judgement, seems way to steep.