$10K!?!? for an efolder. whew, that's the price on an pretty good used car! i'm not sure what market they are hitting in this price range but the ones that can plunk that kind of dosh down without blinking are probably the types that would buy the latest carbon road bike with full electronic shifting and not looking for a folder for day to day travelling to work. There's probably a few of them out there but i'm not sure how big is that market.