Originally Posted by Robert C

I am going to sound a bit critical; but first I want to say that I do like to see more ebikes on the market and I also like to see more marketing toward casual riders.

Frame:
Two thoughts. Firstly, I realize that "one size fits all" keeps costs lower; but one size really does not fit all. Second, if one is going to go with a semi custom frame design, it would be good to include a mid drive instead of still using a hubmotor.

Motor:
The appear to be using a 350W geared hubmotor in the rear. I have a 350W geared hubmotor on my commuter. It will give good, but not great performance.

As mentioned, at this point, a good, purpose built ebike will use a mid drive, there are several on the market, including a new OEM only model from BaFang that looks like it was "inspired" by the bosch unit.

This manufacturer took the easy way out.

Battery Capacity:
It isn't that great (416Wh @ 36V). They have room for significantly more battery capacity, however, that may require using better cells.

In all, it looks like it is an OK turn-key ebike; however, it could be a lot better. It should be good for local rides and runs to nearby grocery stores and if it helps people do those things on a bicycle, instead of driving then I give it one out of two thumbs up.

(keep in mind, all of this is based on just looking at the website, I havn't seen one of these bikes in person)