alanbikehouston and thdave, if you're right (and I hope you are), Breezer will make a fortune, and others will join the market.

On the other hand, if kids think the Breezer looks uncool, they won't ride it. I'd rather seem them having fun on a crappy MTB or MBX than playing video games while a Breezer (or a Breezer-like-bike) sits unused in the garage.

Edited to add "(or a Breezer-like-bike)"