My last ride purchase was based on fit, affordability, lack of real knowledge about what's out there, and convenience (and a little bit of brand loyalty - since I loved my 1984), but I wouldn't rule anything out due to cool factor. At my age the bike cool factor is more about the motor than the bike itself. For instance, my bike's motor is underpowered, overweight, and lacks any sense of style - ergo my bike isn't cool. Luckily I'm okay with that. More importantly, my bike's partner's motor is okay with that too.