Branding is very low on the priority scale for me. What I look for in a bike mostly comes down to the frame. I look for affordable chromoly steel with a long, horizontal top tube and tire clearance, plus monochrome paint and muted/removable logos. Already I've eliminated most available bikes out there. The final criteria is it has to fit my 6'2" self, and now I've eliminated even more options as many company's "large" frames are too small for me. To think about branding preferences at this point would leave me with no bike at all.
Last edited by Brennan; 02-03-17 at 06:34 AM.