Uncool ---- Bikes I can not afford, so all bikes over $500.00
Schwinn - Picked up a bike @ Target for $90.00. Returned the bike because the assembly was atrocious and a few broken parts. Do I hate Schwinn --- No. But learned to shop next time at a real bike store.
I did purchase a Schwinn from a local bike store. For this class of bike, during my research, the more popular brands had the same type of bike for more $$$. But the components on the bike were almost identical !! In fact you can change the decals and I might not know the difference.
Trek --- I like the 2017 FX-2. Why ? It fits me much better for a price within my budget. Also I love how it rides, it fits my needs. The saleslady I spoke with was very nice and knowledgeable. This is a very basic bike with very subdued black color.
So I returned the Schwinn bike (within the satisfaction gurantee period) and puchased the Trek.