Sad, although I only ever tried a couple of SRAM offering... well, actually only one. I had a bike with a SRAM iMotion3 Disk hub and it was great. At the shifter, felt like a better quality hub than either S-A or Shimano 3spds. I also had a DualDrive hub on a bike, but that was actually one of the original SACHS units, pre-SRAM.

I can understand the reason given, and at least there are alternatives. Hopefully, this strengthens Sturmey-Archer market share so they don't stop production, either, and/or maybe spur Shimano to create a DD replacement.