I'll be extra nice to my SRAM i-Motion 3 hub from now on!

Actually, this makes me really sad. My very first bike had a Sachs 2 speed coaster brake hub. It was brilliant. I kicked the heck out of it for years through snow and rain. Never needed any adjustment or cleaning, iirc. Been through years with deraillers, life is just too short. I use a bike for transport, not as a hobby. But to each his own. Shimano, here I come (someday, I guess).
Update six years later:
A few years ago, I found 3 SRAM i-Motion 3 coaster hubs on Ebay; someone was selling them for about $40 each. My first one lasted for 8 years of almost daily riding, without maintenance or adjustments. Switching them out is really easy too. Glad to have back - up.