Iron Horse is responsible( was, I don't think they make them any more) for the North Face bikes. I believe they were made specifically for a now defunct outdoor company called Gaylans. When they were bought out by Dicks the bikes were held on to and sold extra cheap so Dicks could hurry up and put in the Mongoose stuff all Dicks stores stock. They have different levels and at each price point appear to be adequate bikes. If you are a North Face fan by all means go for it, Vanity Fair thanks you for helping them to turn a once decent gear company into fasionable crap. Me personally I would ride all models I was interested in and go with what feels the best. Unless I'm wrong. I've been wrong once before. I felt bad for about a week. Dear mother of god, please don't let it happen again.......