I clean my chains regularly and only lube them after cleaning. I don't have a lot of experience with 10 speed chains, as I've only had three bikes with that set up. I have however, not noticed any difference, in "size" of chain wear. I have noticed that some chains last longer than others (I have pretty good luck with Ultegra) I quit buying 10 speed chains and run 11 speed chains on everything. I normally swap chains between 1500-2000 miles (whenever the get to .75 wear) and have cassettes with over 10,000 with no skipping.