I hate cold wind. On a hot day it can be fun. It's a unique feeling riding in 30+ mph winds when it's in the high 90s as that's relatively rare in these parts. It happens when there's a large storm out in the gulf, so the wind has a damp, sea scented quality to it.
I do plan my routes if it's really blowing. I prefer to finish downwind if I can. If I can't, I take the roads with rolling hills. The wind seems much worse on flat roads.