Agree with the OP.
It really isn't that hard...I have zero mechanical experience, and frankly not a whole lot of aptitude. But the internet is a wonderful thing. I bought some old tools my LBS had no use for when they consolidated from 2 stores to 1. I built a small workshop in my garage..now I've taken apart and put back together a handful of bikes I bought off craigslist as guinea pigs, rebuilt wheels, and can do any repair that I might have to do on my bikes.