Originally Posted by
mihlbach
the tire of a rotating wheel is absolutely still at the contact patch
au contraire good sir
But yes, you are absolutely right.
The only thing I can add is that off road, on loose terrain, tread direction can matter. Some mtb and cross tires will indicated alternate orientation for front vs. rear installation because of the inherent slip during use.
On the road, you best match your colored label to the drive side valve and be done with it. It's not only classy, but helps located puncture locations when fixing flats.