Gizmo is right. It was ELECTRONIC, and as such, a NEW, MODERN, bit of TECHNOLOGY, we could add to our, otherwise, purely mechanical bikes. It replaced the Lucas odometers that we used as metronomes as we rode down the road.

Multito was the camel's nose poking into the flap of our biking tents, and the first of what would be the electronic invasion of cycling.

As for Strava, I leave it for folks who care about that stuff. I only used odometers to estimate my position and compare it to the map. Folks of my era didn't need Strava, we lied about speed and distance straight to each other's faces.