I bought my bike new because I wanted a new bike, not because it made any financial sense at all. Just go on ebay and look at prices for one year old bikes. They seem to lose 25% as soon as you walk out the door (more when you consider sales tax) and by the 1 year mark you're at around 35-40% off the new price. Once you go past $4k on a bike it's more like 50%+ at the 1 year mark.